40-foot catwalk drops, timed capsule reveals, live styling and fittings.
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Do ItLive!
A live commerce
production studio.
Transmission 001 — New York energy
Don't just
post it.
Sell it live.
We build your brand's live shopping channel in days. Hosts, studios and a production floor that turn products into stories — and viewers into shoppers.
25Unique studios
40 FTFashion catwalk
10 HRSDaily live selling
DaysNot months, to launch
01
Hello.
Our mission
01 — The shift
02 — The craft
03 — The result
We are building DO IT LIVE! to give ambitious brands a stage that works every single day.
01 — The shift
Replace the scroll with a room people actually want to stay in.
02 — The craft
Treat every product demo like a show, and every host like a cast member.
03 — The result
Real people, real stories, real impact — and a channel that sells while you sleep.
Built for brands that move
Your live commerce
powerhouse.
Based in New Jersey, minutes from the hustle and creative talent of New York City. We provide the space, hosts, production and daily programming so your brand can focus on growth.
25Unique studios
40 FTFashion catwalk
10 HRSDaily live-selling capability
DaysNot months, to launch
We handle the heavy lifting
Your brand.
Our stage.
Every day.
Sell on your brand's social handle or ours. We white-glove onboarding, build the programming, source and coach live talent, produce the shows, and tell the stories behind the products.
More than transactions: real-time demos, authentic conversations and memorable experiences that bring customers back.
Talk to our team →What we put on air
The
lineup.
Six formats, one floor, zero lulls. Every category gets a show built for it — not a template with the logo swapped.
Real-time demos, routine builds, ingredient talk and honest reviews.
→Room-scale sets, product storytelling and live Q&A with the makers.
→Tastings, kitchen blocks, chef takeovers and producer stories.
→Close-up craft, styling tables, provenance and heirloom stories.
→Unboxings, stress tests and side-by-side comparisons, live.
→01Morning RunDaily · 09:00 ET · 3 hrs→
02The CatwalkWeekly · 19:00 ET · 90 min→
03Beauty LabMon–Fri · 12:00 ET · 2 hrs→
04After HoursDaily · 21:00 ET · 3 hrs→
05The DropSat · 10:00 ET · 4 hrs→
06Open StudioSun · 11:00 ET · 5 hrs→
A look inside
The stage is set.
Purpose-built for daily live commerce, storytelling and immersive brand experiences. Twenty-five studios, a forty-foot catwalk, a control room that never sleeps and a podcast lounge built for the next story.
Catwalk
Studio
Control room
Podcast lounge
Talent
Flagship set
DO IT LIVE! studio floor visualization
Meet the founder
A message from
Louie Ruelas.
Hear directly from our CEO about the vision behind DO IT LIVE! and the future of human commerce.
Watch on Google Drive ↗Video playback depends on the Google Drive file's sharing permissions.
The system
From first call
to on air.
01
We build it.
A fast, hands-on launch: brand onboarding, studio setup, show format and channel strategy.
02
We host it.
Live sellers, product education, production, merchandising and stories worth tuning in for.
03
We sell it. Live.
Daily selling programs, audience engagement, demos and continuous optimization.
Week 0Sign-on & brand workshop
Day 1Set build & channel setup
Day 3Dress rehearsal & host coaching
Day 5First broadcast goes live
More than a shopping network
The Do It Live!
podcast.
Real people. Real stories. Real impact. Conversations with entrepreneurs, creators, live sellers and brands building the next era of human commerce.
DO IT LIVE! / SEASON 01
The LiveCommerceShow
EP. 12
EP. 12 — The ten-hour channel
00:00
Preview only — drop an audio file in to go live
42:18
Your next sales channel starts here
Let's talk live.
Good questions. Straight answers. And if we're not the right studio for your brand, we'll tell you who is.
How fast can my brand launch?
Our goal is to get eligible brands selling live within days, depending on onboarding, product readiness and channel access.
Do we sell on our account or yours?
Either. We can discuss programming on your brand's handle or on DO IT LIVE-managed channels, subject to platform permissions.
Who handles the hosts and production?
Our team coordinates the live hosts, studio production, show development and daily programming.
Can you support apparel launches?
Yes. Our facilities include a 40-foot catwalk for fashion showcases and product storytelling.
Tell us about your brand. We'll help map out what your live shopping channel could look like — the sets, the hosts, the schedule and the numbers.
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